A package should save
more than it costs.

It all started in the 1940s, with the search for a better way to package milk.

Something that could protect what was inside—and the people who drank it—by keeping it safe and stable, even when refrigeration wasn’t available. Something efficient, with a minimized impact on the environment.

“Doing something that nobody else had done before is actually quite hard.”

DR. RUBEN RAUSING
Founder of Tetra Pak

What we set out to do had never been done, and it took a decade of development to create the first paper-based package that could do what we had in mind. Even the way we planned to fill it (and keep it safe, healthy, and free of bacteria in the process) presented a puzzle that eventually became one of our hallmarks.

Our aseptic cartons were considered one of the most important food innovations of the 20th century.

It was an enormous challenge. But it’s how we created the first Tetra Pak carton package, the distinctive tetrahedron-shaped packaging that inspired our name with its simple, efficient design.

For over half a century, we’ve been creating carton packaging that can safely and sustainably hold liquid food—including milk, of course—to meet the needs of hundreds of millions of people every day.

Today, we’re able to get food to people everywhere, protecting them by protecting what’s inside, with only minimal impact on our environment.

At Tetra Pak, we protect what’s good.

We still abide by our founding philosophy, the idea that packaging should save more—food and resources—than it costs. It's a way of thought that matters even more today than when we started
out—and one which will matter even more tomorrow.

Tetra Pak isn’t the only one protecting what’s good.

All over the world, people are hard at work in small ways on the things that matter to all of us most, from the environment around us to the food that fuels us.

They’re changing how we raise, consume, and think about food, how we care for ourselves and our resources, and they’re sharing the kind of ideas that will change our future for the better.

They’re doing it at the grassroots, quietly and without fanfare.

We’re sharing their stories.

At Groundwork, we’re giving them the attention they deserve: yours. We’re sharing their stories so you can, too.

It’s just one small way you can make an impact. Because when it comes to innovation, inspiration, and changing the world, sometimes one good idea, shared, is all it takes.

Spread the word.

Know someone who’s doing their part to change our world from the ground up?

Give our editors the heads up

These paperboard cartons
are a big deal.

When Dr. Ruben Rausing invented a new way to package milk, he probably didn’t realize he’d just changed the world.

It didn’t take long to figure out that these cartons were perfect for packaging more than milk. Today, airtight, shelf-stable Tetra Pak® cartons are used around the world to keep juice, water, soup, olive oil, nutritional shakes, vegetables, and more safe and sound.

So how does it work?

Tetra Pak cartons use multiple layers of materials to ensure nothing gets in or out of the package. The cartons are made mostly of paperboard, with thin layers of plastic and aluminum working together to keep light, oxygen, and bacteria out, meaning no contamination and no preservatives needed. Ever.

dimensional-carton

By protecting the integrity of the product, the carton preserves both the taste of the food and all the essential nutrients stored inside.

When it comes to packaging materials, these cartons keep it to a minimum.

In fact, Tetra Pak cartons have a better package-to-product ratio than an egg. By using just the right amount of material, Tetra Pak can ensure maximum product protection while using minimal resources.

Cartons help protect more than just our foods.

Protecting our environment, our food sources, and our natural resources is an essential part of preserving our shared future. That’s why Tetra Pak is committed to using renewable materials—natural resources that replenish over time—and meeting environmentally friendly manufacturing standards.

100% of the paperboard in Tetra Pak cartons is Forest Stewardship Council Chain of Custody certified, meaning all of it can be traced back to responsibly managed forests.

And after they’ve been recycled, the cartons can be turned into tissue, paper products, and green building materials.

By using sustainably sourced, renewable materials, Tetra Pak cartons are protecting our foods, preserving our natural resources, and promoting environmentally conscious practices.

To learn more about cartons, click here.

Innovations

A Sustainable Utopia?

From growing their own food to producing their own renewable energy, these communities are paving the way toward sustainable living.

Project:
ReGen Villages
Launch:
2016
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Life, as green as it gets.
Imagine a neighborhood that grows its own food, produces its own energy, and turns waste into clean water. Now imagine others just like it sprouting up all over the world.

It sounds pretty far-fetched, right? But get this: that “imaginary” community, called ReGen Villages, is already becoming a reality.

If you’re looking for sustainability,
this community may be the
perfect place for you.

Meet the “Tesla of eco-villages.”
ReGen Villages is in fact a cluster of 100 energy-positive homes set across 166,840 square feet on the outskirts of Amsterdam. Self-sufficient and resilient, the village offers people an off-grid, eco-friendly alternative to urban life. The name itself comes from “regenerative”—apt for a community that aims to run on a closed-loop system, where the output of one aspect of life can be input of another.

Inspired by Stanford University research on the future of tech-integrated real estate development, founder and senior technologist James Ehrlich further developed the concept and brought in Danish architecture firm EFFEKT to help bring the villages to life.

What became the final blueprint was a combination of sustainable modern technologies and techniques, like vertical farming and aquaponics, that ensure all residents have access to high-quality, locally grown food.

Everything will be connected
and nothing will go to waste.

The idea is to establish variations of such eco-villages around the world to help ease the resource demands of a skyrocketing global population, with the goal of making them as mainstream as typical suburban real estate.

Ehrlich likens the project to the “Tesla of eco-villages,” while others may call it a biosphere minus the dome (but with the added benefits of living in an urban society).

Creating a sustainable future (not just recreating the past).
Neighborhoods with communal farms aren’t exactly a novel idea; innovative collectives have existed for some time.

Bicester, the UK’s first “eco-town,” for example, uses solar power in a bid to become the country’s first true carbon-free community. Across the pond in California, the Cannery is made up of over 500 energy-efficient homes and a working farm to feed its residents.

But with its holistic approach that blends suburban, urban, and rural strategies, the ReGen project isn’t just trying to recreate a pastoral lifestyle. It’s a creative process with a practical purpose.

“Instead of us working for
our home, we envision a
home that works for us.”

EFFEKT
Designers of ReGen Villages

Today, the ReGen team has broken ground in Almere, in the Netherlands, with more villages planned in Sweden, Norway, Denmark, Germany—and eventually elsewhere.

If it’s successful, this self-reliant community could be a new model for sustainable living worldwide. And who knows: maybe ReGen Villages will soon turn up in your area.

Photos courtesy of EFFEKT
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We make food & beverage cartons that protect what's good by keeping the food inside them safe and sound. Recyclable and made with renewable materials, every single carton is part of our groundwork for a shared, healthier future.Learn more

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